Miansai Redefines “Mobile Retail” With a Fleet of Custom Cars

Ever in view that Miami-based totally jewelry and accessories brand Miansai stepped into the marketplace in 2008 with its signature nautical-inspired cuffs and twine bracelets, its constant increase has proved that men love jewelry simply as a lot as their woman counterparts. With flagship places in New York City and Los Angeles and a hefty quantity of wholesale stockists—inclusive of MR PORTER, Barneys, Neiman Marcus, and Nordstrom—Miansai already has a strong retail presence and a loyal customer.
Now, founder Michael Saiger has decided to place a brand new retail version into pressure—actually. We took an experience to Miami to test out Miansai’s fleet of mobile retail devices in which the emblem places everywhere in the USA near beaches, lodges, and everywhere else they sense fits the manufacturers “cool and relaxed” aesthetic.
Starting with a 1958 Airstream I, the brand now has a complete of 6 mobile devices at its disposal to deploy everywhere it feels find it irresistible. For example, in the course of the summer season months, you can locate the Airstream I posted out of doors Navy Beach in Montauk, NY and if you find yourself in Coachella Valley for the annual -weekend competition, you might stumble throughout another one of the brands cell pop-up inside the midst of the movement.
“My hobby in motor automobiles started out at the age of five, once I acquired my first dust motorbike. As the years went on my interest improved into motors and bikes, in order quickly as I was old sufficient I started building my collection of antique cars,” says Saiger, who observed a manner to show a private hobby right into a savvy commercial enterprise model for his brand. “Introducing cellular retail into Miansai changed into a surely natural step for the organization. It blended my passion for vintage cars and allowed us to offer our clients with a true Miansai experience at each intersection.”
Saiger and his small group work intently together to renovate every vehicle they’ve accumulated from both America or Italy. The fleet consists of a 1964 Piaggio purchased in Capri, a 1964 Lambretta located within the islands of Sicily, and a 1948 Airstream II that turned into sourced from a vintage vehicle collector in Wyoming.
Finding a way to interrupt down the traditional idea of brick and mortar is a unique feat but with the ability to save hundreds of heaps really worth of product on just one mobile unit, Miansai is doing just that.
“The cool factor about mobile retail is that it permits us the ability to be agile and take a look at markets without committing to rentals proper away,” says Saiger.
The brand currently has a Fiat at the Fontainebleau Hotel in Miami Beach and one in all its Airstreams at the Malibu Pier even as other gadgets may be headed to Montauk and Nantucket for the summer season. And in case you’re not inside the US—the brand has plans to amplify its cell retail concept to Europe. Car covers are meant to give protection for cars. A car cover can either be expensive or cheap and it comes in all colors, styles, and a variety of fabrics. Although there are really good brands that make some of the best covers in town, nothing beats a customized one when it comes to protecting your car better.

Randolph Palmer

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