Randolph Palmer In 1946, the Ford Motor Company of Canada took on a new provider marketing machine, introducing a new truck line and two extra fashions. With the Canadian population making up the handiest 10 in keeping with percent of that in the U.S. And Canadian wages roughly 20 percent less, our economic system dictated a want for extra low- and medium-priced automobiles. Mercury-Lincoln sellers could also sell a new Mercury vehicle line and a decrease-priced Mercury 114 model primarily based on the Ford. In addition, Ford dealers might promote Ford and Ford vehicles alongside a brand new Mercury-primarily based Monarch. In smaller markets, without each Ford and Mercury provider, all of them could carry a low- and mid-priced vehicle to compete with General Motors and Chrysler services.
In 1949, Ford added a whole new line of automobiles. The Mercury 114 was changed with the brand new Meteor. Based on the Ford, it carried several Mercury styling cues to set it aside. Ford sellers could maintain the Monarch marketplace on its new platform with updated styling. Despite the similarities to their Ford and Mercury counterparts, each Meteor and the Monarch were considered individual fashions. In 1951, the styling was updated with a new grille, aspect trim, prolonged rear fenders presenting Lincoln tail lamps, and introduced appointments indoors. Available as a four-door sports sedan, two-door club coupe, and convertible, Monarch’s income totaled 7,682 for the 12 months. While there were no Monarch convertibles in 1949, the droptop could emerge in ’50 with its new body style, and ’51 would be its “swan music” for 12 months.
This 1951 Monarch convertible is a part of the Ed Danylchuk collection. It was fully restored in 1995; it’s completed in Fez Red, the most effective shade available for the Monarch convertible. It changed into, by some distance, the most preferred, the, however, rarest model produced. A base fee of $3,604 earlier than adding an elective device made it the most costly Monarch in 12 months. A massive and luxurious journey, the Monarch turned 10 centimeters wider, 25 cm longer, and rode on a ten cm longer wheelbase than its Ford sibling. Interior appointments were upscale, with the beneficial use of chrome-plated sprint trim. Upholstery for the convertible was crimson and black leather, with a black cloth pinnacle. Power-operated home windows, energy tops, and strength seats are well-known in the convertible model. Options encompass High-fidelity pushbutton AM radio, backup lamps, whitewall tires, and fender skirts.
Power for the regal convertible comes from the conventional 255-cubic-inch flathead V-eight. Introduced 1949 for the Mercury/Monarch line, the improved 4-inch stroke provided additional torque to propel heavier vehicles with a 6.Eight:1 compression ratio and Holley two-barrel carburetor produce 112 horsepower at 3 six hundred r.P.M., which turned into quite respectable for the time. While a 3-velocity guide transmission was a popular gadget, customers may want to opt for the brand new Merc-O-Matic three-speed automated transmission or the three-pace guide overdrive transmission. We find the original proprietor selected for this Monarch. While there have been 3,812 Mercury convertibles bought in 1951, the Canadian Monarch convertibles faded in evaluation.
With production anticipated around 20 gadgets, Danylchuk’s Monarch convertible is among only four that still exist today. Unique to the Canadian marketplace, the Monarch outsold Mercury in numerous years. Produced until 1957, the Monarch took a hiatus in 1958, bowing to the introduction of the 1958 Edsel line.
With bad income for the Edsel, Ford of Canada reintroduced the Monarch in 1959, and the marque continued inside the Canadian market till 1961. The Monarch name could resurface on the 1975-1980 Granada/Monarch platform to replace the Ford Maverick and Mercury Comet. Marketed all through North America, it lacks the Canadian identity and history of the sooner Monarch line.
Coming up this Sunday, the Manitoba Classic & Antique Auto Club presents its 22nd Annual Red River Valley switch meet. It occurs at Red River Exhibition Park, 3977 Portage Ave., with gates beginning at eight a.m. Admission is $five per individual. Kids under 12 were admitted loose while observed using a grownup. For supplier and vehicle corral area leases, contact Gord at 204-222-2298 or Mort at 204-889-9970. Donations in aid of Winnipeg Harvest are gladly prevalent.
